Dip the Brits in Salt Salinas, Food and Portuguese Charm in and Around Aveiro

Authors

  • Diana Kruma-Ferreira Instituto Superior de Contabilidade e Administração do Porto
  • Goreti Araújo Instituto Superior de Contabilidade e Administração do Porto
  • Luísa Silva Instituto Superior de Contabilidade e Administração do Porto

DOI:

https://doi.org/10.34630/erei.vi6.4061

Keywords:

Aveiro, British, Business, Salt, Tourism

Abstract

 

This work presents a proposal for a business that would be located in Portugal, specifically in and around Aveiro and that is designed to attract British clientele. The segment is here defined, giving the reasons for choosing this business model, how the model is viewed in this planning stage, the specificities of the offers and how the segment to be targeted is seen statistically and sees their destination when it comes to options regarding tourism.

Author Biographies

Diana Kruma-Ferreira, Instituto Superior de Contabilidade e Administração do Porto

MA in Intercultural Studies for Business

Goreti Araújo , Instituto Superior de Contabilidade e Administração do Porto

MA in Intercultural Studies for Business

Luísa Silva, Instituto Superior de Contabilidade e Administração do Porto

MA in Intercultural Studies for Business

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Published

2021-06-17

How to Cite

Kruma-Ferreira, D. ., Araújo , G. ., & Silva, L. . (2021). Dip the Brits in Salt Salinas, Food and Portuguese Charm in and Around Aveiro . E-Journal of Intercultural Studies, (6). https://doi.org/10.34630/erei.vi6.4061

Issue

No. 6 (2018)

Section

Master Students' Papers

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.