Stereotyping the stereotypers: How to interact and do business with the British

Abstract

As we live in the era of globalization, Interculturalism has become a developing issue among different communities. Each culture sees the world in its own, unique way. Today’s dichotomy is to find a good equilibrium between our diverging cultural traditions and our so-told standardized growth as a globalized society. In this academic work, we will address this issue, particularly when it comes to the British culture. Firstly, there is going to be a section about how we are attached to stereotypes and how we think we need them in order to interact with others. Then, we will briefly overlook the British history throughout centuries, focusing on the British Empire and moving forwards to some contemporary relations such as EU (and the Brexit) and the Commonwealth. Finally, we shall enter the section in which we will discuss what to expect when doing business with the British, presenting the results of the survey we carried out during our research.