TRANSLATED VISUAL GUIDES AIMED AT TOURISTS: CONVEYANCE OF THE VISUAL TEXT
DOI:
https://doi.org/10.34630/polissema.vi21.3845Palabras clave:
touristic texts, maps, translation, localisation, institutional touristic sponsoringResumen
This paper deals with the translation of the touristic website genre and more specifically the localisation of websites. Furthermore, the use of maps online as multilingual guides to attract visitors will be discussed. Six websites, one per each of the most important cities of the Autonomous Community of Galicia have been analysed. This study will reveal how several linguistic and visual strategies were involved in the creation of colourful, inspiring and relaxing websites which make use of concise texts and maps throughout some of the thematic links. Also, the role of public institutions will be accounted for since these have a major impact on the resources available to create these visual guides and promote touristic destinations.
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