Competencies for the Export of Handicraft Products: An Approach from Information and Knowledge Management

Abstract

Exporting is essential for economic and cultural growth in the current global scenario. Brazil's art and culture, with their unique value, can captivate international markets, fostering talent and cultural exchange. For Alagoas, in the Brazilian Northeast, this represents a new and promising direction. The state, known for exporting sugar and ethanol, now aims to diversify its foreign sales by exploring the potential of its artisanal products.

From this perspective, the question arises: what strategies can be adopted to implement and improve technical competencies for the export of artisanal products from Alagoas?

This qualitative study analyzed the essential competencies for the export of artisanal products in Maceió, Alagoas, focusing on Company ABC, due to the importance of local production in the international market.

The research used a questionnaire of 29 direct questions with managers and employees, assessing the company's knowledge, skills, attitudes, and values. Combining this with document analysis, the study identified crucial competencies for exporting, including technical, behavioral, and informational aspects.

It is certain that, in addition to these results, the continuation of this research will allow for more in-depth analyses of the specific information needs for exporting artisanal products in Alagoas, providing insights for the development of information systems and knowledge management strategies that strengthen the competitiveness of ABC Company, as well as other organizations belonging to this market.