Glocalização, soft power e circulação intercultural do k-drama: O caso da Studio Dragon no ecossistema global do streaming
DOI:
https://doi.org/10.34630/e-rei.vi14.7422Palavras-chave:
Indústria cultural, Programas de televisão, Identidade cultural, Globalização, Diálogo interculturalResumo
Esta investigação examina de que modo a produtora sul-coreana Studio Dragon contribui para a circulação intercultural do k-drama no ecossistema global do streaming, com particular atenção aos processos de negociação cultural que articulam a receção transnacional, a proximidade afetiva e as releituras locais. O estudo persegue três objetivos: identificar as estratégias industriais que favorecem a mobilidade global das suas séries; descrever os mecanismos narrativos e representacionais que facilitam a inteligibilidade intercultural; e discutir o seu contributo para dinâmicas de soft power e glocalização num ambiente marcado pelas plataformas. A metodologia adota um estudo de caso qualitativo, com triangulação de fontes institucionais e setoriais e uma análise de conteúdo aplicada a um corpus alargado de produções (2016–2024). Os resultados apontam para um modelo híbrido que combina a padronização produtiva, a adaptação cultural e parcerias de distribuição, ampliando a circulação e a ressignificação de imaginários culturais coreanos. Conclui-se que a Studio Dragon atua como mediadora intercultural entre mercados, línguas e públicos que reconfigura os fluxos globais de ficção televisiva.
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