Representação de Experiências de Lazer Baseadas na Natureza em Novas Mídias: Um Estudo Qualitativo sobre Avaliações Online
DOI:
https://doi.org/10.34630/e-rei.vi14.7414Palavras-chave:
Novas Mídias, Avaliações Online, Lazer Baseado na Natureza, Interação Humano-Natureza, Ligação com a Natureza, Parque Natural GölcükResumo
Em um mundo em rápida urbanização, onde o afastamento do ambiente natural está a aumentar, torna-se crucial entender como os indivíduos percebem e representam a sua conexão com a natureza por meio de plataformas digitais. Esta pesquisa visa explorar as experiências de lazer baseadas na natureza nas representações de novas mídias dentro do contexto da ligação com a natureza, focando especificamente no caso do Parque Natural Gölcük de Isparta. No âmbito da pesquisa, foram examinadas 1.649 publicações relacionadas ao parque no Google Maps entre 2015 e 2025. Dessas postagens, 859 eram avaliações e classificações, enquanto 790 eram apenas classificações. Adotou-se uma abordagem de pesquisa qualitativa, e os padrões encontrados nas avaliações online compartilhadas no aplicativo Google Maps foram examinados pelo método de análise de conteúdo temático. As principais conclusões destacam três temas primários: conexão com a natureza e busca por paz de espírito (restauração psicológica), oportunidades de interação social e preocupações com a proteção do ambiente natural. Os resultados revelam que a interação direta com a natureza é vital para a restauração psicológica e a integração social. Além disso, observa-se que a experiência do parque é transmitida a públicos mais amplos por meio de novas mídias, à medida que as avaliações e experiências online são compartilhadas no ambiente digital e transformadas em uma memória coletiva. De acordo com os resultados da pesquisa, as oportunidades do Parque Natural Gölcük para atividades de lazer baseadas na natureza desempenham um papel importante na promoção de uma conexão com a natureza. Além disso, as preocupações expressas pelos visitantes por meio das novas mídias destacam a necessidade de estratégias eficazes de gestão ambiental.
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