The field of communication: how a good strategy can transform a club.

Authors

DOI:

https://doi.org/10.34630/tth.vi3.5068

Keywords:

Football, communication, club, success, fans, social media

Abstract

The game continues beyond the 4 lines, and communication has increasingly become a striker capable of scoring valuable goals in the development of a club's status and identity. In this article, I addressed the ways that the major European clubs use to stand out in an increasingly competitive and global market. Topics such as communication with fans, social media, sponsors, and advertising were analyzed throughout the article to highlight the importance of communication in football and how it can help.

References

Gregori, N., Karanges, E., & Liang, X. (2015). Internal communication climate and employee outcomes. Journal of Business Research, 68(9), 1935-1943.

Gladden, J. M., & Milne, G. R. (2013). Exploring the links between team identification and sponsorship outcomes: The moderating impact of sponsorship awareness. International Journal of Sports Marketing and Sponsorship, 14(2), 86-101.

Switzer, C., & Seib, P. (2017). Crisis communication in sports: The handling of the Donald Sterling scandal. International Journal of Sport Communication, 10(2), 178-192.

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Published

2023-06:-26

How to Cite

Braga, M. (2023). The field of communication: how a good strategy can transform a club. The Trends Hub, Revista De Tendências Em Comunicação E Ciências Empresariais, 3(1). https://doi.org/10.34630/tth.vi3.5068

Issue

Vol. 3 No. 1 (2023): The Trends Hub 2023

Section

Artigos

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