The field of communication: how a good strategy can transform a club.

Abstract

The game continues beyond the 4 lines, and communication has increasingly become a striker capable of scoring valuable goals in the development of a club's status and identity. In this article, I addressed the ways that the major European clubs use to stand out in an increasingly competitive and global market. Topics such as communication with fans, social media, sponsors, and advertising were analyzed throughout the article to highlight the importance of communication in football and how it can help.