O impacto da desinformação na confiança do consumidor e na reputação empresarial

Leonor Esteves

doi:10.34630/tth.v1i5.6271

Authors

Leonor Esteves ISCAP Politécnico do Porto https://orcid.org/0009-0003-2063-2080

DOI:

https://doi.org/10.34630/tth.v1i5.6271

Keywords:

Company, Fake News, Transparency, Desinformation, Communication, Consumer

Abstract

The intense growth of disinformation in the digital sphere is a major challenge for companies and consumers. This article critically analyzes the major impact of the spread of false content on consumer trust and corporate reputation, based on a review of the academic literature.It looks at how organizations, even when they have no direct involvement with fake content, can suffer devastating reputational and image damage that causes serious consequences.This study reveals the importance of companies having transparent and proactive digital communication as the essential tool for reducing the effects caused by misinformation.The article states that the fight against disinformation requires a multidimensional point of view, thus reinforcing the need for a more responsible, transparent and reliable information ecosystem.

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