The influence of neuromarketing on the consumer experience
DOI:
https://doi.org/10.34630/tth.v1i5.6260Keywords:
Neuromarketing, Neuroscience applied to marketing, Consumer behavior, Consumer experience, Emotional triggers, Decision-makingAbstract
Neuromarketing encompasses principles of neuroscience and marketing, which has revolutionised companies' vision of connecting with consumers. This article looks at the influence of this sub-science on the consumer experience, exploring the impact of cognitive processes and emotional triggers on decision making and public perception. This understanding of the human brain's response to stimuli enables companies to develop memorable experiences, which consequently strengthens the brand-consumer bond.
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