Personal brand: How humanizing the brand is the key to a successful business.

Abstract

Humanizing the brand is a fundamental strategy for organizations seeking to distinguish themselves in a competitive market. Adopting a more authentic, transparent and close-to- the-consumer approach allows brands to establish stronger and more reliable relationships with their audience. This article explores the importance of brand humanization, with concrete examples of companies and personalities such as SWEE, Prozis, Tesla and Netflix. In addition, it discusses the contributions of using micro-influencers, organic content strategies and even mascots, as in the case of Duolingo, to increase proximity and create an identity that resonates with consumers. Brand humanization therefore emerges as a powerful tool for loyalty and business growth.