Public relations in volleyball
DOI:
https://doi.org/10.34630/tth.v1i5.6253Keywords:
Volleyball, Public relations, Organizational communication, Organizational identity, Reputation, Sports, Social inclusion, Image managementAbstract
Abstract
Volleyball is a sport with a historical trajectory, from its creation by William G. Morgan to its global consolidation. In Portugal, initially introduced by American troops stationed in the Azores during World War I, it is now one of the sports with the most registered athletes in the country. Beyond the benefits of sports practice, volleyball promotes social inclusion, the development of interpersonal skills, and both physical and mental health. Public relations play a fundamental role in managing the image and reputation of sports organizations. It is essential for attracting fans, sponsors, and athletes, as well as for building a community. The rise of social media presents new challenges, as fans canes scrutinize organizations’ work more quickly. Thus, to ensure the continuity and growth of volleyball, constant investment in its promotion and public relations is necessary to strengthen the emotional connection between the sport and its audiences.
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