Advertising in the digital age: The impact of social networks on advertising strategies
DOI:
https://doi.org/10.34630/tth.v1i5.6244Keywords:
DigitalAdvertising, SocialMedia, AdvertisingStrategies, AudienceTargeting, Measurability, TechnologicalAdaptationAbstract
In the digital age, social media has significantly transformed advertising strategies. This article examines how platforms like Facebook, Instagram, and Twitter enable precise targeting and message personalization, enhancing campaign effectiveness. The discussion adresses both opportunities, such as measurability and real-time campaign adjustments, and challenges, like the need for constant adptation to new technologies and market trends. Additionally, it explores how small and medium advertisers can compete more equitably with large companies.
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