How do communication trends impact the success of an event?
DOI:
https://doi.org/10.34630/tth.v1i5.6240Keywords:
Trends, Events, Communication, Organization, Evolution, StrategyAbstract
In today's society, consumers have increasingly high demands, making it essential for organizations, events, and their communication strategies to be carefully planned and analyzed. In this way, it is possible to ensure not only recognition and appreciation but also the expected adherence from the audience. The main objective of this article was not only to evaluate the evolution of communication but also to analyze the current communication trends and how they drive the success of an event. Throughout the text, all strategies will be analyzed and subsequently how they, when well or poorly implemented, have the capacity to impact an organization and an event.
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