Storytelling à la Pixar: lições valiosas para Pequenas Empresas

Abstract

This article explores the role of storytelling in building brand identity, highlighting its emotional and strategic impact. Inspired by Eduardo Galeano's quote - "Scientists say we are made of atoms, but a little bird told me we are made of stories" - the text analyses how narratives shape identities and strengthen emotional connections. Pixar Animation Studios exemplifies the effective application of storytelling, creating stories that go beyond the barriers of entertainment and become emotional experiences. Small businesses can adopt this approach, using Hero's Journey storytelling to stand out in a saturated market. The article also discusses the challenges of storytelling, including the need for authenticity to avoid disconnects with the audience. It concludes that brands that tell authentic and engaging stories manage to establish lasting bonds, turning consumers into true ambassadors.