The The impact of artificial intelligence on content creation
DOI:
https://doi.org/10.34630/tth.v1i5.6224Keywords:
Content creation, Artificial Intelligence, Creativity, Personalization, Productivity, MarketingAbstract
Content creation has always been known for demanding creativity and innovation. However, with the considerable advance of artificial intelligence, this transformation is completely redefining this creation process. This article explores the impact of AI on content production, from speed to personalizing content for different audiences. It also emphasizes the expanded creativity and effective contribution of AI to marketing, enabling a more agile response to market demands. However, there are concerns about originality and the loss of creativity and human touch in content creation. In addition to optimizing processes, AI also provides more engaging and dynamic content. In this way, the article invites reflection on the future of creativity in the current scenario of artificial intelligence and its growing role in content generation.
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