From the pitch to the capital: The transformation of global football

Abstract

The text ‘From Field to Capital: The Transformation of Football into a Global Business’ analyses how football has evolved from a popular passion into one of the biggest global industries. Driven by globalisation and commercialisation, the sport has become a highly profitable business. Professionalisation, million-dollar TV contracts and an inflated transfer market have turned clubs into global brands. Fans face rising costs, from tickets to streaming platforms. Sponsorships and advertising have elevated players and coaches into marketing icons, while the overloaded schedule puts physical and mental strain on players. The proposed European Super League reflects the tension between traditional football and the business model. The purchase of clubs by foreign investors and events in controversial countries such as Qatar raise ethical questions. Sports betting continues to grow, reinforcing the economic weight of the sector. The challenge will be to balance the commercial dimension with preserving the emotional essence of football.