Crisis management and the impact of digital platforms on corporate reputation

Abstract

This article examines the evolving role of social media in corporate crisis management and reputation building. In an era defined by real-time communication, even minor errors or negative comments can quickly escalate, potentially damaging a company’s public image. Drawing upon recent academic research and real-world case studies, the study highlights the critical importance of timely responses, ongoing media monitoring, and transparent, empathetic communication strategies. Furthermore, it considers how organizations can learn from each crisis to enhance their resilience and retain stakeholder trust, at a time when online opinion holds increasing influence over brand perception.