Combating disinformation in scientific communication
DOI:
https://doi.org/10.34630/tth.v1i5.6214Keywords:
Misinformation, Communication, Science, Strategy, ChallengeAbstract
This article critically examines the spread of misinformation in scientific communication, emphasizing its detrimental impact on public opinion and the credibility of research institutions. Misinformation can be fueled by cognitive biases, social media and traditional media manipulation strategies. In this article, three case studies were deeply analyzed to illustrate this phenomenon: the tobacco industry, climate change denial and the anti-vaccine movement. In each case, economic and political interests exploit doubt to discredit scientific evidence, utilizing strategic campaigns and emotional manipulation. This article advocates for a more accessible and transparent scientific communication, supported by educational programs that promote critical thinking. Stricter media regulations and efficient fact-checking mechanisms are essential measures to combat misinformation and ensure a well-informed society who is resilient to deceptive narratives.
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