Storytelling in organizations and its impact on organizational culture
DOI:
https://doi.org/10.34630/tth.v1i5.6210Keywords:
Storytelling, Stories, Communication, Organizational CultureAbstract
Nowdays, storytelling is a way to impact society's attention, standing out from the aggressive communication to which we are exposed today. It is a powerful tool for telling an organization's story, thereby creating a lasting relationship of closeness and empathy between individuals and a company. This article aims to explore what storytelling is, the advantages of strategically applying it in an organization's communication plan, and how it can be beneficial when aiming to share the organizational culture. Stories shape our understanding of the world and lead us to develop empathy for the unknown. Therefore, storytelling is what brings the past of organizations into the present.
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