A teoria dos arquétipos e a humanização das marcas

Abstract

The theory of archetypes and the humanization of brands are fundamental in
contemporary marketing. Based on the principles of Carl Jung, it allows for a deep
connection with consumers. By integrating archetypes, brands tell engaging
stories, establishing lasting emotional connections. Furthermore, humanization
goes beyond personalization to include social responsibility and business ethics.
In a digital context, humanized brands stand out for their authenticity, winning
consumer loyalty and positively impacting society. In short, the humanization of
brands is essential for establishing emotional connections and achieving success
in today's market.