Storytelling: narrativas que dão voz às organizações

Abstract

In the vast universe of marketing and corporate communication, there is a technique that has been increasingly standing out as a powerful tool to engage the audience, create emotional connections, and promote brands: storytelling. This practice, which dates to the earliest days of Humanity, has evolved to become a fundamental strategy for modern organizations, allowing them to tell their own narratives in a captivating and compelling way. In this article, we will explore the concept of storytelling, its role in the organizational context, and examples of companies that use it effectively to achieve their marketing and communication goals.