Populism and its influence on electoral campaigns

Abstract

The phenomenon of populism, often ill-defined and linked to unfavorable connotations, presents a challenge to liberal democracy by favoring economic, political, or ethnic elites. This reality raises critical questions about democratic dynamics and the relationship between leaders and voters and can undermine public understanding and trust in democratic institutions. To deal with populism, it is crucial to invest in civic education, implement institutional reforms and promote a solid commitment to political debate. The future of both populism and democracy is intrinsically linked to society's choices and actions. Communication plays a key role in populism, as leaders attract supporters through direct methods.