"Employer branding: Only those who are inside the convent know what goes on inside."

Abstract

Abstract 

Currently, the job market is becoming increasingly competitive, and the needs and behaviors of potential candidates are constantly changing. Work-life balance is now an increasingly relevant issue in talent acquisition and retention. We need to pay attention to the importance of well-being at work. Building a strong, authentic, and transparent brand can help highlight the company as a reference employer in the market. This article also references steps to build a successful employer branding and some examples of companies that have approached the topic in various ways.