The The secret of high-performance content: Copywriting and UX Writing hand in hand.
DOI:
https://doi.org/10.34630/tth.vi3.5087Keywords:
Digital Marketing, User, Content, Copywriting, UX WritingAbstract
Digital marketing is increasingly competitive. With online content intake growing exponentially, it has never been more crucial to make sure ours stands out.This is where Copywriting and UX writing come in. These skills make all the difference in a brand's communication strategy. Over the next few paragraphs, you can check out the meaning and importance, as well as best practices for applying them to your communication.
References
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Ogilvy, D. (1963). Confessions of an Advertising Man. Ballantine Books. https://www.goodreads.com/book/show/44895.Confessions_of_an_Advertising_Man
Zumstein, J. P. (2019). UX Writing: O que é e por que é importante para UX? [Post no LinkedIn]. Medium. https://medium.com/@julianzumstein/ux-writing-o-que-%C3%A9-e-por-que-%C3%A9-importante-para-ux-6b7ef6c29bc6
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