The Power of Written Communication: How Copywriting and UX Writing Impact Companies in the Digital Age

Authors

DOI:

https://doi.org/10.34630/tth.vi3.5061

Keywords:

Copywriting, UX Writing, Consumers, content creation, Communication

Abstract

Thanks to technological advancements, the amount of information available to consumers has multiplied, consequently expanding their alternatives and affecting the way they make decisions and choices. As a result, there has been a pressing need to further improve communication between companies and consumers. In this context, Copywriting and UX Writing have emerged as valuable allies for companies, offering strategic approaches to create an enhanced user experience and strengthen customer relationships. This article discusses written communication strategies to attract consumer attention, provide a positive experience, and foster customer loyalty.

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Published

2023-06:-26

How to Cite

Sarabanda , C. (2023). The Power of Written Communication: How Copywriting and UX Writing Impact Companies in the Digital Age. The Trends Hub, Revista De Tendências Em Comunicação E Ciências Empresariais, 3(1). https://doi.org/10.34630/tth.vi3.5061

Issue

Vol. 3 No. 1 (2023): The Trends Hub 2023

Section

Artigos

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