Employer Branding - New competitive advantage tool

Abstract

More and more organizations are humanized, with the main goal of creating an emotional link with their audience, a sense of transparency and community, which aims to get more recognition and a good image. However, it is not only the consumer audience that needs to be attracted for a brand to be successful, but the internal audience should also be a priority. In this article, I will address the evolution of the phenomenon of Employer Branding, or Corporate Branding, and relate it to the proper functioning of a company as well as its success, discussing its advantages and opportunities and understanding how to create a strong Employer Branding strategy.