Communicating in the Age of Disinformation: How to Navigate a Sea of Disinformation

Abstract

In an era in which information circulates at a speed never seen before, it becomes increasingly difficult to distinguish between real content and false content, which increasingly demands the attention and ethics of today's communicators, inside and outside organizations. But after all, what tools do you need to navigate this sea full of false information? In this article a general analysis will be made of the concepts of disinformation and fake news, its origin, the development of the problem and its causes and consequences. Finally, some strategies will be suggested to combat this problem.