Ativação de Marca junto da Geração Z

Abstract

The sense of differentiation, notoriety and belonging is increasingly important on the part of consumers. In this article, aspects such as the concept of generation Z, brand activation and GPT chat, but also, how to be innovative in the eyes of this generation are covered. The big unknown is how the impact of these new technologies can influence this new brand activation and this generation, who is known to be digital-native. The importance of brand activation is presented in depth exposing the best communication and examples to become increasingly innovative.