Political Marketing or Propaganda: Where is the edge that separates them?

Abstract

The world and democratic society obey us to seek information on current government policies, on the parties and candidates leaders in each structure, if we want to vote in full consciousness. However, thanks to the technological and digital revolution we experience, even the least interested end up visualizing some of this information. In this article, I intend to clarify readers about the distinction between Communication and Political Marketing VS Political Propaganda and warn of the dangers of the community when confronted with the latter. After knowing the concepts mentioned above, it is simpler to distinguish policies from values and more difficult to be manipulated or controlled by Propaganda.