Quem Diz o que Quer, Ouve o que Não Quer

Abstract

In a society fueled by cancel culture, saying little can become much. A simple word or image can become a workload for a public figure, a brand or even an individual who, so far, would be unknown to the world. Political correctness demonstrates that everything or almost everything on the internet easily turns into "incorrect" forever. In this article, I will look at the true concept of "political correctness" and how it is decontextualized by penalizing often individuals or brands. In a society that has no filters to complain or point the finger, it is necessary to filter the statements we make, even those joking, so that we do not fall into a dark hole of society in which we are expelled for stating something that someone does not agree or does not like.