The Minimalist Tendency in Corporate Branding

Abstract

Minimalism is growing at a fast rate, not only in people´s lifestyles, as well as the corporate world, specifically in the marketing and branding of companies. In this article, I analyze different minimalist rebrandings, allowing us to reach conclusions about what worked and what didn´t, as well as researching and understanding articles that explain this growing tendency. I offer my perspective regarding minimalism, in diverse aspects, contributing to a better understanding of this change, not only at a societal level, as well as corporate.