Influencers Empire in Digital

Abstract

Influencer marketing has changed the reality for many brands, making it the primary resource to help them with their advertising. As a result, the famous personalities called influencers have emerged with the ability to captivate the public and influence them to buy products. This article contains the evolution of this phenomenon, the controversial issues that some of them address, and their role in the pandemic. An article that helps to understand this new profession that marks today and will mark the future.