Nem 8, Nem 80

Authors

DOI:

https://doi.org/10.34630/tth.vi2.4704

Keywords:

humanization, self branding, digital, people as brands, brands as people.

Abstract

In this article I discuss the importance of humanization of brands. Each time it is a decisive factor in bringing people together and in the growth of the businesses that arise nowadays, characteristics that we cannot let pass in vain. Here you will find a reflection on the emergency of adopting measures, tips for improvement and growth. Between brands and people there is also the phenomenon of self branding, recent and innovative, this theme is addressed with the awareness that it is here to stay.

Keywords: humanization, self branding, digital, people as brands, brands as people.

 

References

Chief Marketer, (2010) Brands as People, People as Brands - Chief Marketer

Khamis, S., Ang, L., & Welling, R. (2017). Self-branding,‘micro-celebrity’and the rise of social media influencers. Celebrity studies, 8(2), 191-208.

Uol,(2019) 76% dos consumidores já compraram por causa de influenciadores, diz estudo - 11/09/2019 - UOL Economia

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Published

2022-07:-01

How to Cite

Brochado, I. (2022). Nem 8, Nem 80. The Trends Hub, (2). https://doi.org/10.34630/tth.vi2.4704

Issue

No. 2 (2022): The Trends Hub

Section

Artigos

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Copyright (c) 2022 The Trends Hub

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.