MrBeast - Marketing e negócios criados por influencers

Authors

  • Cláudio Cunha Estudante Iscap

DOI:

https://doi.org/10.34630/tth.vi2.4683

Keywords:

Marketing, Marketing digital, Influencers, Influencer Marketing, Negócios

Abstract

In the context of the digital world there are many advantages and disadvantages with this way of communicating. One of the advantages associated with this method is the fact that we can reach a bigger number of potential clients. But this is also true to or competitors.

Also, we talk about influencer marketing and the connection between influencers the business and the public also we give an example of MrBeast a YouTube creator and how he has grown his business.

References

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da Cruz, C. A. B., & da Silva, L. L. (2014). Marketing digital: marketing para o novo milênio. Revista ciêntifica do ITPAC, 7(2).

https://assets.unitpac.com.br/arquivos/Revista/72/1.pdf

Oliveira, M. R. (2019). Social media marketing e os influencers (Doctoral dissertation).

https://repositorio.ismai.pt/bitstream/10400.24/1262/1/Vers%c3%a3oFinal-MarianaOliveira.pdf

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Marques, V. (2018). Marketing digital 360. Leya.

https://books.google.pt/books?hl=pt-PT&lr=&id=v7o8BQAAQBAJ&oi=fnd&pg=PT38&dq=marketing+digital&ots=b

Taylor Lorenz, (4 de maio 2021) https://www.nytimes.com/2021/05/04/technology/mr-beast-youtube.html

Published

2022-07:-01

How to Cite

Cunha, C. (2022). MrBeast - Marketing e negócios criados por influencers. The Trends Hub, (2). https://doi.org/10.34630/tth.vi2.4683

Issue

Section

Artigos