The limits between thinking green and "Greenwashing"

Abstract

Change is necessary, especially when the topic is the environment. This article reflects on the presence of human beings and their impact on the health of our planet. In particular, the topic of Greenwashing and how companies are related to this concept is addressed.

Identifying Greenwashing practices is sometimes not easy, and this article aims to help the reader in that regard, as well as to clarify the difference between the concepts of "thinking green" and "Greenwashing".

Facts, results of a study, and a specific case will be presented that prove and reinforce the urgency for corporations to start decreasing their negative impact on the environment.