Endomarketing: the Company thought inside out

Abstract

This article aims to highlight the importance of establishing Endomarketing strategies, starting with an approach to its concept and the effects of its implementation.

In an increasingly globalized and competitive business world, managers have begun to realize that the great differentiating factor of a company is people, and it is essential that they are fully aligned with the goals, values, and the culture of the company.

With that being said, Endomarketing is going through a phase of continuous growth in the business world, where it has obtained visibly positive results. These strategies are based on valuing the internal public, who are increasingly seen as an indispensable tool for the development and growth of the Company.