Is a picture worth a thousand words?
DOI:
https://doi.org/10.34630/tth.vi2.4673Keywords:
Branding, Design, Image, Marketing, CommunicationAbstract
In a noisy society, brands increasingly need to fight to be heard, but how? The answer seems to be simple: By working on their Image, and differentiating themselves. In this journey through the world of Branding, we analyze the impact and relevance of Design in a Branding strategy, and differentiate between what a brand says it is and what consumers interpret it to be. In the end, it all boils down to one question: is a picture worth a thousand words?
References
BuzzFeed. (2017). Pepsi Vs. Coke Blind Taste Test [Video]. YouTube. https://www.youtube.com/watch?v=8oIGvgs9FnM
Kaperferer, J. N. (2003). As Marcas, capital da empresa: criar e desenvolver marcas fortes. 3ª edição.
Neumeier, M. (2005). The Brand Gap: Revised Edition. Peachpit Press.
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