The importance of Marketing and Communication in the sucess of sports clubs.

Abstract

Marketing and Communication are becoming more and more important in today's companies and businesses. In the world of sports this is no exception, with the emergence of social networks and news that spread at high speed, entities have realized that it is necessary to invest heavily in Marketing, Communication and in the preservation and consolidation of the image and reputation of the clubs. In this article I present an analysis on the importance that a good Marketing and Communication strategy can have in sports clubs. A good investment in these sectors can promote an increase in the club's notoriety, reach new audiences, attract potential members, supporters and investors, regardless of its size.