Community Manager - Strategic importance, profile and responsibilities

Abstract

The appearance of social networks has drastically transformed the way people interact, relate, seek information, how they consume and buy. Brands attentive to this paradigm shift have tried to adapt to the same reality and keep up with the needs and expectations of social network users, which has led to the emergence of new roles in the labor market.

Community Managers are an example of that. In this article I analyze how the role has developed to date, how I think it will be projected into the future, and what characteristics Community Managers should have to meet future demands. This analysis and projection of the Community Manager is based on three pillars: strategic importance, responsibility, and profile.