A Systematic Review of the Literature of Virtual and Augmented Reality in Employer Branding

Abstract

In this era, there is strong competition felt in the labor market that coupled with the advancement of technology, highlights the importance of retaining the talented workforce (Tanwar & Prasad, 2016). According to Stanković & Savković (2013), “providing platforms for virtual learning and simulations, help companies create their distinctive position in the minds of future job candidates” (p.57).

Part of a larger project, this proposal aims to identify the potentialities regarding VR/AR in the various HR processes, specifically in the employer branding. In this context, in order to map the scientific production, a systematic review of the literature was conducted in national and international scientific databases.