Female Politicians and Communicative Empowerment: Moving towards a Safe Space that Makes them Visible in Social Media
DOI:
https://doi.org/10.34630/e-rei.vi14.7412Keywords:
Empowerment, Instagram, Female Politicians, Panama, VisibilityAbstract
The analysis of the political use of Instagram from a gender perspective is pervaded by a gap in female digital visibility, with the prevalence of gender stereotypes and difficulties in generating participation in the networks. This study introduces a further approach, that of providing advice for women in politics, not merely candidates, to overcome this deficit. It aims to facilitate the participation of women in politics on social media by providing them with insights, information, and training resources. The selected case study is the National Forum of Women in Political Parties in Panama. The first phase of the study consists of formulating recommendations to reactivate the organisation’s Instagram account and boosting its visibility. The second phase includes a content analysis of the account to evaluate the implementation of the recommendations. The findings indicate that the organisation is focusing on the use of non-sexist language. The narrative highlights female protagonists to increase visibility. This is accomplished by showcasing diverse female leaders in a safe and digital public space, drawing attention to their individual achievements in politics and other fields. These findings underscore the importance of
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