National culture and the dynamics of crowdfunding market: an international study based on Hofstede dimensions

Authors

DOI:

https://doi.org/10.34630/e-rei.vi11.5291

Keywords:

Crowdfunding, Crowdfunding market, National Culture, Hofstede's framework

Abstract

Internet and other computer-based information system technologies have given rise to new types of alternative funding mechanisms. Crowdfunding (CF) offers an online platform that allows entrepreneurs to interact with funders and generate value through the creation of new ventures. The objective of the research is to understand if national culture variations affect the dynamics of the CF market activity. For that purpose, a dataset based on the survey of the Global Alternative Finance Market Benchmarking Report, the values of Hofstede's cultural dimensions and several control variables were used in the OLS multiple regression analysis. The econometric study covered 105 countries located in different parts of the world. The results reveal that CF variations across countries are influenced by national culture, specifically lower uncertainty avoidance, individualism, and long-term orientation.

The results attained bring important practical contributions to CF platform managers deal with the cultural characteristics of entrepreneurs and investors located in different countries, as well as for regulatory public financial entities and policy makers.

Author Biographies

José de Freitas Santos, ISCAP-P.PORTO

Doutorado em Ciências Económicas pela Universidade do Minho, atualmente exerce funções como Professor Coordenador Principal de Gestão no Politécnico do Porto (P. Porto) – Instituto Superior de Contabilidade e Administração do Porto (ISCAP), sendo também investigador do CEOS.PP – Centro de Estudos Organizacionais e Sociais. Os seus interesses de investigação incluem o empreendedorismo, a internacionalização, o desenvolvimento regional e o marketing digital. Para além da apresentação destes temas em várias conferências em Portugal e no estrangeiro, os seus artigos têm sido publicados em diversas revistas científicas nacionais e internacionais.

Susana Bernardino, ISCAP-P.PORTO

Professora adjunta na área de Gestão no ISCAP- Instituto Superior de Contabilidade e Administração do Porto, e investigadora do CEOS.PP – Centro de Estudos Organizacionais e Sociais do Politécnico do Porto. Licenciada em gestão pela Faculdade de Economia do Porto e Doutorada em Gestão pela Universidade Portucalense. Os seus interesses de investigação incidem sobre empreendedorismo social, empreendedorismo, economia social e solidária, crowdsourcing e cidades inteligentes.

References

Achsien, I. H. & Purnamasari, D. L. (2016). Islamic Crowdfunding as The Next Financial Innovation in Islamic Finance: Potential and Anticipated Regulation in Indonesia, European Journal of Islamic Finance, 5, 1-11

Agrawal, A., Catalini, C. & Goldfarb, A. (2015). Crowdfunding: geography, social networks, and the timing of investment decisions, Journal of Economics & Management Strategy, 24(2), 253-274.

Ahlers, G.K.C., Cumming, D., Gunther, C., & Schweizer D. (2015). Signaling in equity crowdfunding, Entrepreneurship Theory and Practice, 39(4), 955‒980.

André, K., Bureau, S., Gautier, A. & Rubel, O. (2017). Beyond the Opposition Between Altruism and Self-interest: Reciprocal Giving in Reward-Based Crowdfunding, Journal of Business Ethics, 146, 313–332.

Baumgardner, T., Neufeld, C., Huang, P., Sondhi , T., Mursalin, F., & Talha, A. (2017). Crowdfunding as a Fast Expanding Market for the Creation of Capital and Shared Value, Thunderbird International Business Review, 59(1), 115-126.

Baber, H. (2022). Entrepreneurial and Crowdfunding Intentions of Management Students in South Korea, World Journal of Entrepreneurship, Management and Sustainable Development, 18(1), 47-61, doi: 10.47556/J.WJEMSD.18.1.2022.3

Belleflamme, P., Omrani, N., & Peitz, M. (2015). The Economics of Crowdfunding Platforms, Information Economics and Policy, 33, 11-28.

Belleflamme, P., Lambert, T., & Schwienbacher, A. (2013). Individual crowdfunding practices, Venture Capital, 15(4), 313-333.

Belleflamme, P., Lambert, T., & Schwienbacher, A. (2014). Crowdfunding: tapping the right crowd, Journal of Business Venturing, 29(5), 585–609.

Bruton, G., Khavul, S., Siegel, D., & Wright, M. (2015). New financial alternatives in seeding entrepreneurship: Microfinance, crowdfunding, and peer‐ to‐ peer innovations, Entrepreneurship Theory and Practice, 39(1), 9-26.

Busenitz, L.W., Gomez, C., & Spencer, J.W. (2000). Country institutional profiles: Unlocking entrepreneurial phenomena, Academy of Management Journal, 43(5), 994-1003.

Celikkol, M., Kitapci, H., & Doven, G. (2019). Culture's impact on entrepreneurship & interaction effect of economic development: an 81 country study, Journal of Business Economics and Management, 20(4), 777-797.

Chandna, V. (2022). Social entrepreneurship and digital platforms: Crowdfunding in the sharing-economy era, Business Horizons, 65(1), 21-31, https://doi.org/10.1016/j.bushor.2021.09.005.

Cho, M. & Kim, G. (2017). A cross-cultural comparative analysis of crowdfunding projects in the United States and South Korea, Computers in Human Behavior, 72, 312-320. http://dx.doi.org/10.1016/j.chb.2017.03.013.

Deffains-Crapsky, C., & Sudolska, A. (2014). Radical innovation and early stage financing gaps: equity-based crowdfunding challenges, Journal of Positive Management, 5(2), 3-19.

Freitas Santos, J. & Cadima Ribeiro, J. (2006). An exploratory study of the relationship between counterfeiting and culture, Revista de Estudos Politécnicos/Polytechnical Studies Review, 3(5/6), 227-243.

Gajda, O., & Mason, N. (2013). Crowdfunding for Impact in Europe and the USA. European Crowdfunding White Paper, 1-24. Retrieved from http://eurocrowd.org/wp-content/blogs.dir/sites/85/2013/12/20131220_ECN_Toniic_CrowdfundingForImpact.pdf.

Garcia-Cabrera, A., Garcia-Soto, M. G. (2008). Cultural Differences and Entrepreneurial Behavior: An Intra-Country Cross-Cultural Analysis in

Cape Verde, Entrepreneurship & Regional Development: An International Journal, 20(5), 451–483.

Gazzaz, H. (2019). Crowdfunding in Saudi Arabia: A Case Study of the Manafa Platform. International Journal of Economics and Finance, 11(11), 1-72.

Giudici, G., Massimiliano, G., & Rossi-Lamastra, C. (2017). Reward-based crowdfunding of entrepreneurial projects: the effect of local altruism and localized social capital on proponents' success, Small Business Economics, 50(2), 307-324.

Griffin, R. W., & Pustay, M.W. (1999). International Business: a managerial perspective, Addison Wesley.

Guo, Y., Zhou, B., Luo, C., Liu, C. & Xiong, H. (2016). Instance-based credit risk assessment for investment decisions in P2P lending. European Journal of Operational Research, 249(2), 417-426.

Hair, J. F. Jr, Anderson, R. E., Tatham, R. L., & Black, W. C. (1995). Multivariate data analysis: with readings. Fourth Edition, Prentice Hall.

Hayton, J. C., George, G., & Zahra, S. A. (2002). National Culture and Entrepreneurship: A Review of Behavioral Research, Entrepreneurship Theory and Practice, 26(4), 33-52.

Hiller, A. (2017). An empirical analysis of crowdfunding in Sub-Saharan Africa. Leipzig Graduate School of Management, Leipzig, Germany. Retrieved from:https://slub.qucosa.de/api/qucosa%3A16356/attachment/ATT-0/

Hofstede, G. H. (1991). Cultures and organizations: software of the mind, McGraw Hill.

Hofstede, G. (2001). Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Sage.

Hofstede, G., & Bond, M. H. (1988). The Confucius connection: From cultural roots to economic growth, Organizational Dynamics, 16, 4-21.

Hofstede, G., Hofstede, G. J., & Minkov, M. (2010). Cultures and Organizations: Software

of the Mind (Rev. 3rd ed.). McGraw-Hill.

Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context, Online Readings in Psychology and Culture, Unit 2. Retrieved from http://scholarworks.gvsu.edu/orpc/vol2/iss1/8

Hommerová, D. (2020). Crowdfunding as a new model of nonprofit funding. In Garcia-Rodriguez,I. & Romero-Merino, M. E. (Eds), Financing Nonprofit Organizations (chapter 13). London, Routledge.

Jelinčiċ, D.A., & Šveb, M. (2021). Financial Sustainability of Cultural Heritage: A Review of Crowdfunding in Europe, Journal of Risk and Financial Management, 14(3), 101-117.

Jenik, I., Lyman, T., & Nava, A. (2017). Crowdfunding and Financial Inclusion. Working Paper, CGAP. Retrieved from: https://www.findevgateway.org/paper/2017/03/crowdfunding-and-financial-inclusion.

Jovanovic, T. (2019). Crowdfunding: What Do We Know So Far?. International Journal of Innovation and Technology Management’, 16(01), 1-25. doi.org/10.1142/S0219877019500093

Khan, M. R., & Baarmah, J. M. (2017). Building a case for crowdfunding platforms in Saudi Arabia, Middle East Journal of Entrepreneurship, Leadership & Sustainable Development, 1(1), 1-17.

Kirkman, B. L., Lowe, K. B., & Gibson, C. B. (2006). A quarter century of Culture's Consequences: a review of empirical research incorporating

Hofestede's cultural values framework, Journal of International Business Studies, 37(3), 283-320.

Kirkman, B. L., Lowe, K. B., & Gibson, C. B. (2017). A retrospective on Culture's Consequences: the 35-year journey, Journal of International Business Studies, 48(1), 12-29.

Lehner, O. M. (2013). Crowdfunding social ventures: a model and research agenda, Venture Capital, 15(4), 289-311.

Lenz, R. (2016). Peer-to-Peer Lending: Opportunities and Risks, European Journal of Risk Regulation, 7(4), 688-700.

Löher, J. (2017). The interaction of equity crowdfunding platforms and ventures: an analysis of the preselection process, Venture Capital, An International Journal of Entrepreneurial Finance, 19(1-2), 51-74.

Manrai, L. A., & Manrai, A. K. (2010). The influence of culture in international business negotiations: a new conceptual framework and managerial implications, Journal of Transnational Management, 15, 69-100.

Miglo, A. (2022). Crowdfunding and bank financing: substitutes or complements?, Small Business Economics, https://doi.org/10.1007/s11187-021-00571-9

McGrath, R. G., MacMillan, I. C., & Scheinberg, S. (1992). Elitists, Risk-Takers, and Rugged Individualists? An Exploratory Analysis of Cultural Differences Between Entrepreneurs and Non-Entrepreneurs, Journal of Business Venturing, 7, 115–135.

Mochkabadi, K., & Volkmann, C.K. (2018). Equity crowdfunding: a systematic review of the literature, Small Business Economics, 54(1), 75-118. https://doi.org/10.1007/s11187-018 0081-x.

Mollick, E. R. (2014). The dynamics of crowdfunding: An exploratory study, Journal of Business Venturing, 29, 1-16.

Mollick, E., & Nanda, R. (2016). Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts, Management Science, 62(6), 1533–1553. https://doi.org/10.1287/mnsc.2015.2207

Mueller, S. L., & Thomas, A. S. (2001). Culture and entrepreneurial potential: A nine country study of locus of control and innovativeness, Journal of Business Venturing, 16(1), 51-75. https://doi.org/10.1016/S0883-9026(99)00039-7

O’Brien, R. M. (2007). A caution regarding rules of thumb for variance inflation factors, Quality & Quantity, 41, 673-690.

Ordanini, A., Miceli, L., Pizzetti, M. & Parasuraman, A. (2011). Crowd-funding: transforming customers into investors through innovative service platforms, Journal of Service Management, 22(4), 443-470.

Parhankangas, A., Mason, C., & Landström, H. (2019). Crowdfunding: an introduction. In Parhankangas, A., Mason, C. & Landström, H. (Eds). Handbook of Research on Crowdfunding. Cheltenham. Edward Elgar Publishing Limited.

Pietro, F. D., & Butticé, V. (2020). Institutional characteristics and the development of crowdfunding across countries, International Review of Financial Analysis, 71, 101543. https://doi.org/10.1016/j.irfa.2020.101543

Paschen, J. (2017). Choose wisely: Crowdfunding through the stages of the start-up life cycle, Business Horizons, 60, 179–188.

Rinne, T., Steel, D., & Fairweather, J. (2012). Hofstede and Shane Revisited: The Role of Power Distance and Individualism in National-Level Innovation Success, Cross-Cultural Research, 46(2), 91–108.

Schwienbacher, A., & Larralde, B. (2012). Crowdfunding of Small Entrepreneurial Ventures, In Cumming, D. (Ed.), The Oxford Handbook of Entrepreneurial Finance, Chapter 13, Oxford University Press, Oxford.

Shane, S. (1993). Cultural Influences on National Rates of Innovation, Journal of Business Venturing, 8, 59–73.

Shinnar, R.S., Giacomin, O., & Janssen, F. (2012). Entrepreneurial perceptions and intentions: The role of gender and culture, Entrepreneurship Theory and Practice, 36(3), 465-493.

Short, J. C., Ketchen, D. J., McKenny, A. F., Allison, T. H., & Ireland, R. D. (2017). Research on crowdfunding: Reviewing the (very recent) past and celebrating the present, Entrepreneurship Theory and Practice, 41(2), 149-160.doi:10.1111/etap.12270.

Simić, I., & Lepojević, V. (2021). The Relationship between National and Entrepreneurial Culture: The Role of National Wealth, Management:Journal Of Sustainable Business And Management Solutions In Emerging Economies, doi:10.7595/management.fon.2021.0022

Sırma, İ., Ekici, O., & Aytürk, Y. (2019). Crowdfunding Awareness in Turkey. Procedia Computer Science, 158, 490-497.

Stemler, A. R. (2013). The Jobs Act and crowdfunding: Harnessing the power and money of the masses, Business Horizons, 56, 271–275.

Shneor, R., Munim, Z. H., Zhu, H., & Alon, I. (2021). Individualism, collectivism and reward crowdfunding contribution intention and behaviour, Electronic Commerce Research and Applications, 47, 1-14. https://doi.org/10.1016/j.elerap.2021.101045.

Vergara, R. A. G. (2015). Awareness and attitudes towards crowdfunding in the Philippines, In 9th Global Business Conference. Retrieved from: https://www.academia.edu/21680851/Awareness_and_Attitudes_Towards_Crowdfunding_in_the_Philippines

Vismara, S. (2016). Equity Retention and Social Network Theory in Equity Crowdfunding, Small Business Economics, 46(4), 579–590. https://doi.org/10.1007/s11187-016-9710-4

Wahjono, S. I., Marina, A., & Widayat. (2016). Critical analysis of crowdfunding to finance smes in muslim countries. Journal Balance, 13(1), 1–13.

Wennekers, S.; Thurik, R.; Stel, A., & Noorderhaven, N. (2007). Uncertainty Avoidance and the Rate of Business Ownership Across 21 OECD Countries, 1976–2004, Journal of Evolutionary Economics, 17, 133–160.

Ziegler, T., Shneor, R., Wenzlaff, K., Suresh, K., Camargo Paes, F., Mammadova, L., Wanga, C., Kekre, N., Mutinda, S., Wang, B., Closs, C., Zhang, B., Forbes, H., Soki, E., Alam, N., & Knaup, C. (2021). The 2nd Global Alternative Finance Market Benchmarking Report. Cambridge Centre for Alternative Finance, University of Cambridge, accessed on January 6th, 2022, on https://www.crowdfundinsider.com/wp-content/uploads/2021/06/CCAF-Global-Benchmark-Report-2021-v0_6.pdf

Downloads

Published

2023-08-02

How to Cite

Santos, J. de F., & Bernardino, S. (2023). National culture and the dynamics of crowdfunding market: an international study based on Hofstede dimensions . E-Journal of Intercultural Studies, (11). https://doi.org/10.34630/e-rei.vi11.5291

Issue

Section

Articles