Signs and Persuasion: Semiotic Analysis of a Political Outdoor and a Propaganda Bilboard

Abstract

Within the scope of the Curricular Unit on Rhetoric and Argumentation, of the second year of the Bachelor Degree in Business Communication, we were asked to analyze, comparatively, a Political Outdoor and a Propaganda Poster. For that, we took into account the three authors studied in the scope of this same Curricular Unit: Roland Barthes, Jacques Durand and Martine Joly. Thus, we will make a tripartite analysis in which we will address the most relevant aspects of both images, providing a theoretical framework and relating them to each other.