Social Networks Influences On Culture And The Individual In The Globalization Era

Abstract

In a globalized world, where almost everyone possesses a digital device and there’s Internet connection in every corner, social networks appear as people’s favorite web places to navigate and personalize. When social networks become a tool of influence and behavior change, as a result of being an all-time occupation for individuals, they change the operating mode of every organization as well as the way we interact inside our community and with others. The aim of this paper is to analyze how the current importance of social networks and their use influences different cultural areas and the individual in addition to his personal relationships.