Between Arts and Entrepreneurship: Cultural Challenges for Strengthening Creative Entrepreneurship in Portugal

Abstract

We propose in this study the understanding of the successful integration of creative activities with entrepreneurship as a means to generate greater economic and social value, thus benefiting society in general and allowingthe artist to continue creating, producing and interacting. Driven by the need to provide artists with simple and appealing insights to deal with the complexity of a business, we provide a global overview on the crucial skills and procedures needed to create and develop any entrepreneurial activity,and we show that artistic, creative and cultural activities allied with entrepreneurial attitudes can lead to personal fulfilment and professional success. Essentially, we offer a path fortheeffective sharing and dissemination of artistic products and performances andfortheir greater appreciation. Therefore, in the present work, we present the concepts and characteristics of 'Creative Industries' and 'Entrepreneurship' and we explore how these two dimensions are related. Furthermore, we analyse the main cultural factors to overcome in order to reinforce cultural and creative entrepreneurship in Portugal.