Discovering Japanese Culture - Principles and Labels from the Business World

Abstract

To achieve success in any kind of business, cultural understanding is crucial for international development, therefore, it is  important that business people with international goals study and assimilate all the essential cultural components of the target internationalization country. Having this in mind, this article focus on Japanese culture and itsinfluence on business situations, since the Japanese market has great value and presents great potential for the growth of Portuguese companies.