Creative Industries in Macau Innovation and Tradition at USJ

Abstract

The Creative Industries in Macao: From an Industry Cluster to the Academia Macau is one of the regions in China with the fastest growing economy, heavily based on an entertainment, gaming and tourism industry, and that is developing a sustainable model that articulates complementary sectors within the cultural and creative industries. In South China, the Pearl River Delta is in itself a strong hub in the Creative Industries, in which Macau has to articulate itself with stakeholders like Hong Kong, ShenZhen, Guangzhou and Zhuhai. In this context the development of Higher Education has a crucial role. In this presentation we will introduce recent academic developments in Macau in the field of fashion, communication & media, design and architecture, as well as research in interactive media technology, urban soundscapes, virtual reality immersive audiovisual environments and digital fabrication, that are leading the way for an emerging Industry Cluster.