Localization/Transcription as Intercultural Communication: A Comparative Analysis of Webpages

Authors

  • Carlota Moreira Instituto Superior de Contabilidade e Administração do Porto. CEI –Centro de Estudos Interculturais

DOI:

https://doi.org/10.34630/erei.vi4.3947

Keywords:

Localization and Transcription, Translation

Abstract

This article gives relevance to the role of Corporate Communication in organizations. It aims to define concepts such as localization, transcription and translation through a practical case - some pages from McDonald's website.

Author Biography

Carlota Moreira, Instituto Superior de Contabilidade e Administração do Porto. CEI –Centro de Estudos Interculturais

Artigo realizado no âmbito da Bolsa de Integração na Investigação Cientifica e Desenvolvimento –IPP/Santander Totta

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Published

2021-06-16

How to Cite

Moreira, C. . (2021). Localization/Transcription as Intercultural Communication: A Comparative Analysis of Webpages. E-Journal of Intercultural Studies, (4). https://doi.org/10.34630/erei.vi4.3947

Issue

No. 4 (2016)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.