Female Politicians and Communicative Empowerment: Moving towards a Safe Space that Makes them Visible in Social Media
DOI:
https://doi.org/10.34630/e-rei.vi14.7412Palavras-chave:
Empoderamento, Instagram, Mulheres políticas, Panamá, VisibilidadeResumo
A análise do uso político do Instagram numa perspetiva de género é marcada por uma lacuna na visibilidade digital feminina, com a prevalência de estereótipos de género e dificuldades em gerar participação nas redes. Este estudo apresenta uma abordagem adicional, que consiste em fornecer conselhos às mulheres na política, e não apenas às candidatas, para superar esse défice. O objetivo é facilitar a participação das mulheres na política nas redes sociais, fornecendo-lhes insights, informações e recursos de formação. O estudo de caso selecionado é o Fórum Nacional de Mulheres em Partidos Políticos do Panamá. A primeira fase do estudo consiste em formular recomendações para reativar a conta da organização no Instagram e aumentar a sua visibilidade. A segunda fase inclui uma análise de conteúdo da conta para avaliar a implementação das recomendações. Os resultados indicam que a organização está a concentrar-se no uso de linguagem não sexista. A narrativa destaca protagonistas femininas para aumentar a visibilidade. Isto é conseguido através da apresentação de diversas líderes femininas num espaço público digital seguro, chamando a atenção para as suas realizações individuais na política e noutros campos. Estes resultados sublinham a importância de integrar perspetivas feministas e de se envolver em investigação para abordar a prevalência de representações sexistas.
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